DF shift from mass marketing to marketing segments ???? currently on small domestic appliances market product homogeneity is very serious, and brand shops, sales model and marketing tools are very similar. How to cultural products to distance oneself from the other products, it has become a competitive opponents brands. Any product culture gap is actually the essence and manifestation of the gap. Iridium marketing does is help on the function DF category differentiation, DF "Fruit Soymilk" has subverted the traditional sense of soybean milk, and to a certain extent, improve the situation of a single type of beverage market, creativity to the soybean milk, juice machine, kettle three machines into one, not only can boil water, beat milk, squeezed juice, but also produce a variety of tastes rich functional nutritional beverages. Iridium will then establish marketing competitive products DF Soymilk fruit should be positioned in the main "healthy homemade, comprehensive nutrition" homemade drink culture, the main push "full drink" concept, stressing that "not only Soymilk Soymilk fruit." ???? The demonstration will be at the terminal by the difference of the idea presented to the consumer, and more to consider from a humane point of view, concerned people a better life. To this end, iridium marketing in small appliances stores and supermarkets DF terminal for a new planning and design, with eye-catching logo, colors and other similar brands to establish a significant segment display, vivid terminal arrangement, to attract consumers eyes of those who guide the purchase of products, rendering the terminal atmosphere, and establish its own authority leading brand in the industry, so that the widest range of creative DF product reaches the consumer perspective. DF Fruit Soymilk do in the market, the end product differentiation, personalization, directly to consumers, strengthening communication with consumers, highlighting the concept of family diet through fruit Soymilk products on the brand of tension, to kettle, induction cooker, electric pressure cooker product portfolio, making the terminal more plentiful, both activate the product group, and share the costs, to promote the sales of DF other small household appliances. ???? Needless to say, after iridium coordination of brand marketing, marketing, terminals, complementary channels and other advantages, the DF Fruit Soymilk in the sales market has made "immediate" effect. This is because iridium marketing assistance DF enterprise resource fully focused on the soybean milk industry segments formed its own "advantage." It avoids direct competition strong opponent, and gradually formed its own unique tips in this market segment, which can withstand the attack competitors. Due to the success of the product value segment by other brands, 2009 sales of DF Electric 200 million yuan a year to complete the task, and in 2010 sales target is 300 million yuan. Currently, DF fruit Soymilk has become after nine-yang, the third largest US Soymilk Soymilk ...... Hotline:? 020-84052921, 13316160566 QQ Contact: 2301576101 Address: Haizhu District of Guangzhou Chigang aspect apartment 1637 company official website: http: //www.tviechina.com/