Tea positioning strategy "monkey pit tea industry, Taiping Monkey Chief leading brand" positioning breakthrough monkey pit Tea Company is an old enterprise. Founded in 1992, the production, processing, management Monkey Chief Peace tea series of key leading enterprises, the Ministry of Commerce authorizes the "old" units, Huangshan Taiping Monkey Quebec national standardized demonstration area and the National Spark Program --- Pacific Houkui tea industry development project construction unit, the national agricultural processing demonstration bases, is the industrialization of agriculture leading enterprises in Anhui Province and Huangshan City, the industrialization of agriculture leading enterprises, high-end gift of tea production units, Huangshan District, protection of key enterprises, China's tea industry hundred companies. Old history of the company registered "monkey pit" peace monkey brand trademark in 2001. The company has passed ISO9001: 2000 international quality management system certification, organic certification, QS food quality and safety certification, good agricultural practices certification and Chinese tea business AA grade credit rating certification. The company has been named the Anhui Province and Huangshan City Credible advanced units, the quality of trust units, the civilized business unit, has won the Quality Management Award in Anhui Province, Huangshan City Quality Management Award, the Shanghai market, excellent tea suppliers and many other awards , the Shanghai Tea Industry Association invited members. In June 2007, the company as the sole representative of the province's tea industry in China participated at the "World Conference of geographical indications." Companies registered capital of 20 million yuan, 60 million yuan in fixed assets (excluding intangible assets), has more than 1,600 acres of tea plantations (of which 800 acres of tea plantations have been certified by organic standards), clean plant 5, with pit monkey, monkey Kong, Yen, Dongkeng, Wangwang Ling and other five bases. Fixed staff hundreds of people, with annual sales of more than 8,000 million. Among them, the goal Dongkeng base built in October 2008, is a national organic tea Huangshan Taiping Monkey Chief standardization demonstration bases, the base is set Taiping Monkey Quebec production, processing and green agriculture, tourism and leisure tour in one comprehensive base . ??????? Modern business the most common is a word called core competitiveness, what is the core competitiveness of the monkey pit? Many business owners understand the history and culture can not be copied, culture is monkey pit can be differentiated from other core international tea prices in particular type of tea prices, but also different from the old Chinese enterprises the core of modern business, and the products is the core competitiveness force vector, monkey pit Monkey Chief Peace tea production process is included in the Chinese well-known trademarks, famous trademarks in Anhui, Huangshan City famous trademark. The company's production of "pit monkey" Monkey Chief Peace tea brand name products in Anhui Province, Anhui brand-name products, Anhui Province, the top ten brands of tea. In 2009, Huangshan City monkey pit Tea Co., Ltd. is authorized to "Shanghai Expo licensed products manufacturer tea", "monkey pit" peace monkey card is authorized for the Shanghai Expo licensed tea. These reflect our core competencies monkey pit. So, how old take off again? As we all know, our country is the birthplace of tea, five thousand years not only nurture profound culture, but also nurtured countless history of tea. However, China has no brand tea, Chinese tea outside also commented that the number of ten thousand companies, but no one can get on top of the Lipton brand. Especially with the success of the Olympic Games, along with China will be built into an international business center to speed up the pace of the world are eyeing the Chinese merchants, flocked around it can be said, have come to China to build stores tree flag, the division of the capital Chashi. On the plus side, greatly enriched the tea market, but also to create a capital market tea fierce competition environment, shake old tea monopoly, it is also an impact on people's tea habits. How to break loose? How to break the bottleneck of China's tea industry? How to enhance the brand value of Chinese tea companies? How to improve China's international status and the right to speak proper tea? These issues are important issues for a long time to think about the monkey pit, over the years also confused the enterprise. The company was founded in 1992, the company set up a branch in Shanghai, Hefei, Tunxi, set up offices in Beijing, Shandong, Shenzhen, Tianjin, Guangxi, Shijiazhuang, Jiangsu Province, Wuhu, Ma'anshan, Tongling, Fuyang, Huaibei, Suzhou nationwide, more than a dozen large and medium-sized cities established a sales network, and some products are exported to Europe, Japan and other places. Can not say that 20 years is not successful, but the development of an enterprise reaches a certain size, let him bigger and stronger is indeed difficult. China Taiping Monkey Tea Quebec leading brand positioning breakthrough company official with Shenzhen red-chip investment in 2010 Ltd., Shenzhen DNT Star Investment Co., Ltd., plans a total investment of 100 million yuan, the first phase has invested 20 million yuan, together to create "pit monkey" brand, the company will eventually realize the monkey pit packaging market. Then we give the monkey pit repositioning as "China Taiping Monkey Tea Quebec leading brand" products which focus on peace monkey tea. Be sure to say, do Taiping Monkey Tea Quebec threshold is very high, the industry is generally not easily move, the first Monkey Chief Peace tea processing technology is very particular, if handled badly technology, give you the same raw material, you do not absolutely aroma bad; in addition, Houkui tea plant tea traditional method and a unique production process, the monkey pit area carefully selected and strong and tender tea made from flat flat straight, two leaves and a bud of peace monkey, its color, smell superb, because it is a sharp tea ringleader, whichever is "monkey" word origin of the monkey pit, Sui Ming named "Monkey Chief Peace." Further Monkey Chief Peace to hold two leaves and a bud tea, commonly known as "twice shot" flat flat straight, burly Shigemi, the "monkey-kui two sharp, ghost not Alice curling," said the pale color green uniform Run, known as the "Green Prince" in the world, concealed pekoe, green veins implicit red, commonly known as "red thread." Into the cups, slowly carried, or sink or float, like "swords and guns gathered, flamboyant" Yedinenlv uniform light, shoots into flowers fat, clear soup green clean, spearmint GAO, the taste glycol, a unique The "Monkey Dance", when drink can experience "bubble incense head high, two foam Sauvignon, four three bubble lingering fragrance bubbles" mood. No technical and financial strength, do not dare point scale. Monkey pit Monkey Chief Peace tea sales every year leading positioned as China Taiping Monkey Tea Quebec leading brand, we have this market advantage. Faced with fierce market competition, and now one will Pu'er hype up, up for a Dahongpao, Tieguanyin trend now so good, in fact, a lot of other people the temptation, but the more anyone at this time to be more defensible. Monkey Monkey Chief Peace tea pit to the center, to achieve the national flower of gratifying sales situation. "China Taiping Monkey Tea Quebec leading brand" positioning seems to gave away the secret, let the monkey pit stop on a brand new historical high, while the degree of professionalism and dedication to effectively gather the people with lofty ideals and a number of partners, frequency was significantly shop accelerated. If the business when the physical and financial resources of hard work, then the business take off again to a certain stage, the competition is not financially and physically, but wisdom. Positioning is not only to make decision-making charging more is to stimulate innovation and vitality of decision-making. It makes us rethink the business development process, the idea of ??their own advantages, leaving businesses can jump out again to look at the industry's business environment, social environment, environment, national, and even international environments. Every reason to believe, with the improvement of national and international status, with the improvement of national quality, along with the improvement of people's living standards, through the unique charm of Chinese tea will become a world-renowned brand. What is the greatest enemy to do business face? Competition. China's old name after the founding of more than 16,000, is still surviving only 2000, just a few decades, which has lost seven of eight, and many old and famous have hundreds or even thousands of years, why today when the economy is so developed, there is no sudden? Because the face of industrial civilization is our concept of competition has not been transferred over. The reason given in the pit Monkey Monkey Chief Peace tea, which is competition. Sun Tzu first step is to start talking about war invincible, and then wait for the opponent to make mistakes and then we rush. Chinese people for generations have the habit of drinking tea, monkey pit has a very strong regional mental resources, companies must first start from this invincible, where he sent his troops, by positioning to maximize the business done everywhere. So why Chinese tea enterprises than 50,000, but a Lipton? Because our business in the face of new market when the idea of ??a problem, we are more to meet demand. People would say, the door Tieguanyin, you sale? Pu'er tea to how to do? Longjing here how to do? This is the biggest test of the concept of the entrepreneur competition, understanding how your brand in the end? This is life and death line, not the last step, then, companies will have problems operating on rapidly. Why the 1980s the United States had a comprehensive defeat in all major industrial areas of Japan miracle disappeared 20 years? It is precisely because there is a Japanese business concept deeply rooted cultural heritage, they are appearing on the market any need at all costs to be met, Sony, Toshiba, Hitachi, Sanyo, Fujitsu ...... their products exactly the same, exactly the same service, such The last way is the homogenization of competition, price fight each other, fight, to devour all corporate profits. There might be a expert brand, like the computer industry, Microsoft, Apple, Intel dismembered as Big Blue IBM will put out such enterprises dismembered. So, to meet customer needs is our competition to build fortifications concept biggest obstacle that we have to how to do? Should first change their ideas, do not think to meet customer needs is the only source of business, in fact, there is a way: to create demand, to lead demand this job is being done today monkey pit work. We want to let customers through brands like our Monkey Chief Peace tea, let Taiping Monkey Tea Quebec become his living habits, every great brand like this up. As before Starbucks came out, the Americans are after dinner drink a cup of coffee and never drink coffee in the cafe special diet, today opened a Starbucks just a few decades tens of thousands of stores, this is the industrial civilization. How to create demand, leading demand, we need entrepreneurs to pay efforts, this process is full of challenges, full of innovation, but also full of the unknown, so every great entrepreneur is a great loner, unprecedented, and no latecomers there is no reference, all the bits and pieces of operating experience, team building, assessment standards and business processes have to rely on him bit by bit, from scratch, companies only do this a great achievement possible business. 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